A recent study found that 69% of US consumers would pay more for sustainable products. However, when we look at the number of consumers who actively shop this way, it’s much lower, more like 15%.
So why the discrepancy between intention and action? Why do so many shoppers express an interest in sustainable products, yet they aren’t voting that way with their wallets?
Finally, if the majority support sustainable shopping, why isn’t sustainable fashion mainstream? Let’s dive in.
Shopping for sustainable clothing is hard
If you talk to conscious consumers (we did), you’ll find that several things stop them from a sustainable choice, or at the very least, make that choice too difficult. First, of course, is sifting through all of the noise to figure out which brands are actually, truly sustainable.
Unfortunately, it doesn’t stop there. Even if you know which brands are sustainable, you still need to find brands among those that match your style, size, and ship to your country, for example.
In short, even if you can cut through all the greenwashing, it’s still a lot of work.
Many solutions exist to help shoppers find the most sustainable brands, including Eco-Stylist. But when it comes to helping shoppers find ethical brands that match their personal style, there is virtually nothing.
What if there was a better way?
Imagine if shopping for sustainable clothing were easy. Imagine if it didn’t involve all of this work.
At Eco-Stylist we’ve envisioned a service that gives you personal shopping recommendations based on your style, size, and location. All of course, from certified sustainable fashion brands.
We’ve taken out all of the work from the process to make shopping sustainable clothing easier than ever before. All in an effort to make the sustainable choice as fun and joyful as possible, improving your style in the process.
How does sustainable personal shopping work?
All you have to do is complete a short style quiz. We then build your style profile and deliver personalized shopping recommendations to you via email.
You can select a one time personal shopping fix or subscribe for quarterly or monthly recommendations. With any subscription we save your style profile, so getting results you love becomes effortless and something you can look forward to on a regular basis.
Ready to dress like you give a damn? Get started here.
How do we make sustainable fashion the norm?
To make sustainable fashion the norm we have to address all of the problems holding people back from making the better choice. One of those challenges today is just how difficult it is to shop for sustainable clothing.
By making shopping sustainably easy, fun, and a better experience, we can help turn the tide on fast fashion. And little by little, we can make sustainable fashion the norm.